Local Area Marketing Using Facebook Ads

Local Area Marketing Using Facebook Ads

In an era where digital presence is more crucial than ever, local businesses are facing the ultimate challenge of staying visible and relevant. The brick and mortar establishments that form the backbone of our community and economy are at a crossroads, with the internet revolution reshaping market dynamics. This article dives into the evolving landscape of local area marketing, spotlighting Facebook ads as a powerful tool for local businesses to thrive.

Traditional Marketing Methods: A Quick Recap

Local businesses have historically leaned on a few key strategies to attract customers:

The Shift to Facebook

Why pivot to Facebook for local area marketing? The answer lies in the behaviour and preferences of your potential customer base.

As of today, the ubiquity of Facebook remains unchallenged, offering a vibrant space where a significant majority of consumers spend a considerable amount of time. For local businesses, Facebook represents the modern equivalent of a bustling marketplace or networking event, teeming with potential customers.

CASE STUDY

Spar Anna Bay

Let’s take the example of Spar Anna Bay and how they used Facebook Ads to drive impressive results. By providing the local community with a special offer, they were able to attract a significant number of leads.

In fact, Spar Anna Bay generated a whopping 675 leads, each including valuable information such as the lead’s name, email, and phone number. And the best part? They achieved this at a cost of only $2.62 per lead.

Case Study: 3 Key Steps to Success

Budget Considerations

The landscape of digital advertising continues to evolve, with costs and competition on a steady climb. However, a strategic Facebook advertising campaign remains a cost-effective option for local businesses. As of 2024, we advise a starting budget of around $600 per month, which equates to roughly $20 a day. This allocation is designed to provide a solid foundation for visibility and engagement, without necessitating a hefty financial commitment.

Ready to Explore Facebook Ads?

The terrain of local area marketing is continually shifting, urging local businesses to adapt and innovate. Facebook ads present a dynamic and effective avenue to connect with the local community, demonstrated by our Spar Anna Bay case study. Not only does this platform offer unparalleled targeting capabilities, but it also aligns with the modern consumer’s digital habits.

If you’re looking to harness the power of Facebook advertising for your local business in 2024, LBD Marketing is ready to guide you through every step of the process. 

Simply book a FREE Facebook Ads Consultation by filling in the form below.

Let's Discuss Your Facebook Advertising Campaign

Simply book a time using the scheduler below to discuss how LBD could help you generate leads with Facebook ads.

…or call us now on (02) 8915 6229 to discuss your project.