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Likes & Comments Are Nice... But Leads Pay The Bills

Engaging with prospects daily, I encounter numerous individuals eager to leverage Facebook Ads for lead generation. Those who’ve attempted Facebook Marketing often share a common narrative of disappointment. Inquiring about their strategy, the response echoes uniformly: “We consistently posted content, gained likes and comments, but unfortunately, no tangible leads or sales emerged.”

I feel it’s vital to distinguish the two philosophical approaches to Facebook Marketing that currently circulate:

Option 1: Post & Hope

The era of fruitful organic reach on Facebook is long past. Since adjustments made by Facebook around 8 years ago, organic reach plummeted; and as of 2024, roughly 1.52%-2.58% of page followers see organic posts. Facebook’s solution? Encourage businesses to ‘boost’ their posts for a fee, granting visibility to those same followers businesses painstakingly cultivated—often it involved running paid campaigns solely for page ‘Likes.’ Yet, boosting superficially addresses the issue and doesn’t assure conversions—the ultimate goal.

Option 2: Purpose-Driven Facebook Ads for Lead Generation

For businesses committed to securing leads, I recommend that the second option is pursued with rigor. Here, it’s about crafting a compelling offer, driving prospects to a curated landing page, and capturing their details for subsequent follow-up. Especially for service-oriented enterprises, Facebook holds immense potential for customer acquisition. Nevertheless, the art of selling remains within the follow-up process.

Embrace direct dialogue; don’t hesitate to request a contact number on your landing page, and take the initiative to call your prospects directly. An automated email sequence alone won’t suffice.

Evident Success: Case Studies

Let’s look at a few success stories as a testament to the effectiveness of a lead-focused Facebook Ads strategy:

Adventure Art Photography

Specializing in adventure photography, this business secured 949 leads at $6.48 per lead. They offer several photography travel expeditions as well as a camera settings lead magnet, and used Facebook’s precise targeting capabilities to reach an engaged audience.

Tradie Mate Pro

Demonstrating that Facebook Ads can thrive in the B2B arena, this business coach achieved over 2000 B2B leads at $6.79 per lead for a cost- and time-saving estimations lead magnet that resonated well with their targeted prospects.

Boutique Style Homes

With an enticing promotional offer for tiny homes, they attained a click-through rate (CTR) of 4.47% and quality leads costing $7.12 each. This demonstrated the perfect alignment between their offering and market needs.

Want to duplicate these successes with Facebook lead generation Ads designed for your business? Schedule your complimentary Facebook Ad consultation here, or reach out to our friendly team at 02 8915 6229 for further insight.

Remember, while engagement metrics such as likes and comments provide a feel-good factor, it’s the leads—and what you do with them—that truly sustain and grow your business.

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Introducing Messenger Bots:
The 24/7 Sales Assistant Your Business Needs Now

If you’re running a business, responsiveness can be the difference between closing a sale and losing a prospect to a competitor. But let’s face it, you can’t be awake and available 24/7 – or can you? 

….Enter Messenger Bots, your tireless sales assistant that works round the clock to engage leads, answer queries, and drive sales.

What Are Messenger Bots?

Messenger Bots are automated messaging software that simulate conversations with users on Facebook Messenger. They are designed to provide instantaneous interaction, delivering the right information at the moment it’s needed without delay.

They Never Sleep, So You Can

While you’re off the clock, Messenger Bots are just getting started. They provide immediate responses to customer inquiries, no matter the hour, significantly reducing response time – a critical factor in customer satisfaction and conversion rates.

A study by Salesforce indicated that 64% of consumers expect real-time interactions with companies. Messenger Bots make this expectation a reality.

What Does a Messenger Bot Look Like?

Using a software called Many Chat, we turn code like this:

Into a 24/7 Sales Assistant that automatically replies and converses with your leads.

A Messenger Bot can move beyond mere conversation. It can guide a user through a sales funnel, from learning about a product to making a purchase decision. Your bot can present product options, answer FAQs, and even process transactions, all within the chat interface.

Personalisation at Scale

The power of personalisation can’t be understated. Messenger Bots can use the data available through Facebook to deliver tailored suggestions and messages. Bots can initiate personalized interactions based on user behavior, resembling a top-tier salesperson who remembers every customer’s preferences and purchase history.

Reduced Overhead with Improved Efficiency

The cost savings are clear. With Messenger Bots handling routine inquiries, your human staff can focus on more complex tasks that require a personal touch. This efficiency not only saves on labor costs but also improves the customer experience by making information access virtually instant.

Key Benefits of Using Messenger Bots

• 24/7 Availability: Your sales assistant is always on, ensuring no lead goes unattended.
• Instantaneous Response: Instant replies mean higher customer satisfaction and trust.
• Lead Qualification: Bots can ask pertinent questions to qualify leads before they reach your sales team.
• Cost-effective: Cut costs on customer service without compromising quality.
• Sales Processing: Handle transactions directly through Messenger, offering a seamless shopping experience.

Incorporating Messenger Bots is not just about keeping pace; it’s about taking the lead. Companies that adopt bots early are already seeing dramatic increases in conversion rates. A bot can answer over 80% of standard customer questions, according to an IBM report. Can you afford not to tap into that efficiency?

How to Get Started

Setting up a Messenger Bot doesn’t require a computer science degree. Platforms like ManyChat provide user-friendly tools to create your own bot without coding. However, it’s the strategy behind the bot that dictates success. Start with a clear understanding of what your customers are looking for when they contact you, and design your bot’s workflow to meet those needs efficiently.

Are you ready to set up your Messenger Bot and transform your customer engagement strategy?

Simply fill in the form below to schedule a call with our Marketing team!

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As part of Facebook’s internal audit post-Cambridge Analytica, Facebook announced the removal of several targeting features related to job titles and employers.

Facebook has been relatively quiet about what they plan to reinstate for professional targeting.

As of August 9^th, Facebook announced that they are offering some new interest segments for reaching out to professional audiences. Additionally, they announced that some of their previous targeting features are soon to come back with updates occurring gradually.

According to the Facebook, here are some of the reinstated and new professional targeting features you will soon be able to access within these segments.

• Field of Study Targeting: Demographics > Education > Field of Study
• Page Admins: Behaviors targeting > Digital activities > Facebook page admins
• School Targeting: Demographics > Education > Schools
• Job Title Targeting: Demographics > Work > Job Titles
• Employer Targeting: Demographics > Work > Employers

These are where you find the navigation flow for the updated targeting segments. You will be able to use the Browse option that is under Detailed Targeting, then follow the outline they provide.

Employer and Job Title targeting are of special interest to advertisers since some of these features had been removed but will be returning soon.

Let’s have a quick look at some of these features.

Page Admins

Here is an existing addition for B2B targeting!

When you go to Behaviors under Page Admins, you will find the number of Page Admin targeting segment accessible to you. If you click on page admins, you will see that there are some new options available.

This segment is much larger than you would expect with over 350 million people to target.

You can narrow your reach by targeting specific behaviors across these targeting options. Targeting is in the details. When you reach the people who potentially may use your products or services, you are more likely to succeed with Facebook Ads and marketing.

Simply by choosing one of the behaviors within this detailed targeting segment you will narrow your results to fit your target market. Facebook Ads is smart and responsive, so it will generate new target numbers as you choose and alter your audience and behaviors.

You can do this with any of the segments mentioned by adding and removing fields of interest, behaviors, and demographics accordingly for your needs.

So, what do you think about the new and returning Facebook Ads features for professional targeting?

It’s time to take action! Start a Facebook Advertising campaign with LBD Marketing today or call (02) 8915 6229 for more information.

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In a special edition Webinar, Mitch Gibson, the founder of LBD Marketing is a guest of the very charismatic John Dwyer from The Institute of Wow to understand the secrets of Facebook Advertising.

So what did you think?

It’s time to take action! Start a Facebook Advertising campaign with LBD Marketing today or call (02) 8915 6229 for more information or schedule a FREE Strategy Call below

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