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Introducing Messenger Bots – The 24/7 Sales Assistant

Introducing Messenger Bots:
The 24/7 Sales Assistant Your Business Needs Now

If you’re running a business, responsiveness can be the difference between closing a sale and losing a prospect to a competitor. But let’s face it, you can’t be awake and available 24/7 – or can you? 

….Enter Messenger Bots, your tireless sales assistant that works round the clock to engage leads, answer queries, and drive sales.

What Are Messenger Bots?

Messenger Bots are automated messaging software that simulate conversations with users on Facebook Messenger. They are designed to provide instantaneous interaction, delivering the right information at the moment it’s needed without delay.

They Never Sleep, So You Can

While you’re off the clock, Messenger Bots are just getting started. They provide immediate responses to customer inquiries, no matter the hour, significantly reducing response time – a critical factor in customer satisfaction and conversion rates.

A study by Salesforce indicated that 64% of consumers expect real-time interactions with companies. Messenger Bots make this expectation a reality.

What Does a Messenger Bot Look Like?

Using a software called Many Chat, we turn code like this:

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Into a 24/7 Sales Assistant that automatically replies and converses with your leads.

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A Messenger Bot can move beyond mere conversation. It can guide a user through a sales funnel, from learning about a product to making a purchase decision. Your bot can present product options, answer FAQs, and even process transactions, all within the chat interface.

Personalisation at Scale

The power of personalisation can’t be understated. Messenger Bots can use the data available through Facebook to deliver tailored suggestions and messages. Bots can initiate personalized interactions based on user behavior, resembling a top-tier salesperson who remembers every customer’s preferences and purchase history.

Reduced Overhead with Improved Efficiency

The cost savings are clear. With Messenger Bots handling routine inquiries, your human staff can focus on more complex tasks that require a personal touch. This efficiency not only saves on labor costs but also improves the customer experience by making information access virtually instant.

Key Benefits of Using Messenger Bots

  • 24/7 Availability: Your sales assistant is always on, ensuring no lead goes unattended.
  • Instantaneous Response: Instant replies mean higher customer satisfaction and trust.
  • Lead Qualification: Bots can ask pertinent questions to qualify leads before they reach your sales team.
  • Cost-effective: Cut costs on customer service without compromising quality.
  • Sales Processing: Handle transactions directly through Messenger, offering a seamless shopping experience.

Incorporating Messenger Bots is not just about keeping pace; it’s about taking the lead. Companies that adopt bots early are already seeing dramatic increases in conversion rates. A bot can answer over 80% of standard customer questions, according to an IBM report. Can you afford not to tap into that efficiency?

How to Get Started

Setting up a Messenger Bot doesn’t require a computer science degree. Platforms like ManyChat provide user-friendly tools to create your own bot without coding. However, it’s the strategy behind the bot that dictates success. Start with a clear understanding of what your customers are looking for when they contact you, and design your bot’s workflow to meet those needs efficiently.

Are you ready to set up your Messenger Bot and transform your customer engagement strategy?

Simply fill in the form below to schedule a call with our Marketing team!

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The Return on Facebook Targeting Options + Page Admin Targeting

As part of Facebook’s internal audit post-Cambridge Analytica, Facebook announced the removal of several targeting features related to job titles and employers.

Facebook has been relatively quiet about what they plan to reinstate for professional targeting.

As of August 9th, Facebook announced that they are offering some new interest segments for reaching out to professional audiences. Additionally, they announced that some of their previous targeting features are soon to come back with updates occurring gradually.

According to the Facebook, here are some of the reinstated and new professional targeting features you will soon be able to access within these segments.

  • Field of Study Targeting: Demographics > Education > Field of Study
  • Page Admins: Behaviors targeting > Digital activities > Facebook page admins
  • School Targeting: Demographics > Education > Schools
  • Job Title Targeting: Demographics > Work > Job Titles
  • Employer Targeting: Demographics > Work > Employers

These are where you find the navigation flow for the updated targeting segments. You will be able to use the Browse option that is under Detailed Targeting, then follow the outline they provide.

Employer and Job Title targeting are of special interest to advertisers since some of these features had been removed but will be returning soon.

Let’s have a quick look at some of these features.

Page Admins

Here is an existing addition for B2B targeting!

When you go to Behaviors under Page Admins, you will find the number of Page Admin targeting segment accessible to you. If you click on page admins, you will see that there are some new options available.

This segment is much larger than you would expect with over 350 million people to target.

You can narrow your reach by targeting specific behaviors across these targeting options. Targeting is in the details. When you reach the people who potentially may use your products or services, you are more likely to succeed with Facebook Ads and marketing.

Simply by choosing one of the behaviors within this detailed targeting segment you will narrow your results to fit your target market. Facebook Ads is smart and responsive, so it will generate new target numbers as you choose and alter your audience and behaviors.

You can do this with any of the segments mentioned by adding and removing fields of interest, behaviors, and demographics accordingly for your needs.

So, what do you think about the new and returning Facebook Ads features for professional targeting?

It’s time to take action! Start a Facebook Advertising campaign with LBD Marketing today or call (02) 8915 6229 for more information.

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