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Meta Ads Training: Optimising Your Meta Campaign For Prolonged Success As a small business owner, you’ve probably felt it: that nagging sense that you’re pouring money into Facebook and Instagram ads without really knowing what’s working. The platform is more complex than ever, and the rules seem to change every week. It’s enough to make… Continue reading Meta Ads Training: Optimising Your Meta Campaign For Prolonged Success

Introduction: The Unmissable Opportunity with Meta Retargeting What is Retargeting and Why Does it Matter on Meta? Think of retargeting as your second chance to connect with someone who’s already shown interest in what you offer. This is a smart digital marketing strategy designed to re-engage potential customers who have previously interacted with your website,… Continue reading Beyond the First Click: Mastering Meta Retargeting

Mastering Meta Ads for Small Business in 2025: Objectives, Automation, & Peak Performance As a small business owner, you’re constantly looking for ways to grow, reach new customers, and boost your sales. You might have dabbled in Meta ads (that’s Facebook, Instagram, and now Threads) before, or perhaps you’re just starting to explore them. Either… Continue reading Mastering Meta Ads for Small Business in 2025: Objectives, Automation, & Peak Performance

Meta Training Academy – Setting Up Your Business Portfolio If you’re a small business owner, you know that running ads on Facebook and Instagram can feel like a necessary but often confusing part of your marketing. You might be boosting posts or setting up campaigns and getting errors, but are you confident that you’re building… Continue reading Meta Training Academy – Setting Up Your Business Portfolio

The Golden Rules for Meta Creative that Converts As a local business owner, you wear a dozen hats every day. You’re the CEO, the head of sales, the customer service rep, and often, the chief marketing officer. You know that platforms like Facebook and Instagram are powerful tools to reach new customers in your community,… Continue reading The Golden Rules for Meta Creative that Converts

Understanding The Meta Ads Manager For many small businesses venturing into digital marketing, the boost post button on Facebook or Instagram presents an enticingly simple entry point. These boosted posts are essentially regular social updates backed by ad spend, designed to amplify reach and engagement within a business’s existing audience or a broadly defined demographic. They… Continue reading Meta Ads Training – Understanding The Meta Ads Manager

Introduction: Unlocking the Power of Meta Ad Copy In the dynamic landscape of digital marketing, Meta platforms (Facebook, Instagram, etc.) offer an unparalleled opportunity to connect with your business’s target audience. Visually compelling imagery often captures readers’ attention initially, but the written word–or ad copy–serves as the key element that transforms fleeting interest into that… Continue reading Meta Ads Training – Your Ultimate Guide to Copywriting 

When I speak to a business owner looking to run a marketing campaign, they generally know what they sell, for how much and in most cases what it costs to service/provide their offer or product. The one question that stumps 90% of small business owners is “What is your acquisition cost?” Sometimes I think the… Continue reading Calculating Your Marketing R.O.I – Understanding The Cost of a New Customer

Local Area Marketing Using Facebook Ads In an era where digital presence is more crucial than ever, local businesses are facing the ultimate challenge of staying visible and relevant. The brick and mortar establishments that form the backbone of our community and economy are at a crossroads, with the internet revolution reshaping market dynamics. This… Continue reading Local Area Marketing Using Facebook Ads