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When I speak to a business owner looking to run a marketing campaign, they generally know what they sell, for how much and in most cases what it costs to service/provide their offer or product. The one question that stumps 90% of small business owners is “What is your acquisition cost?” Sometimes I think the… Continue reading Calculating Your Marketing R.O.I – Understanding The Cost of a New Customer

Local Area Marketing Using Facebook Ads In an era where digital presence is more crucial than ever, local businesses are facing the ultimate challenge of staying visible and relevant. The brick and mortar establishments that form the backbone of our community and economy are at a crossroads, with the internet revolution reshaping market dynamics. This… Continue reading Local Area Marketing Using Facebook Ads

Facebook Ads vs. Google Ads: What Is The Difference? In the digital advertising world, two giants dominate the market: Facebook and Google. Each platform offers unique opportunities and benefits for businesses looking to boost their online presence. However, despite the common aim of increasing visibility and sales, Facebook Ads and Google Ads have distinct differences… Continue reading Facebook Ads vs. Google Ads: What Is The Difference?

Likes & Comments Are Nice… But Leads Pay The Bills Engaging with prospects daily, I encounter numerous individuals eager to leverage Facebook Ads for lead generation. Those who’ve attempted Facebook Marketing often share a common narrative of disappointment. Inquiring about their strategy, the response echoes uniformly: “We consistently posted content, gained likes and comments, but… Continue reading Likes & Comments Are Nice… But Leads Pay The Bills

Introducing Messenger Bots: The 24/7 Sales Assistant Your Business Needs Now If you’re running a business, responsiveness can be the difference between closing a sale and losing a prospect to a competitor. But let’s face it, you can’t be awake and available 24/7 – or can you?  ….Enter Messenger Bots, your tireless sales assistant that… Continue reading Introducing Messenger Bots – The 24/7 Sales Assistant