The Return on Facebook Targeting Options + Page Admin Targeting

As part of Facebook’s internal audit post-Cambridge Analytica, Facebook announced the removal of several targeting features related to job titles and employers. Facebook has been relatively quiet about what they plan to…

Creating a “Trust-Based” Funnel Using Facebook Ads

If you are selling a high-end product or service, you need to create a “trust-based” funnel to get your leads to commit. As much as we would like it, 99 times out…

Facebook Advertising Webinar – Part 1

In a special edition Webinar, Mitch Gibson, the founder of LBD Marketing is a guest of the very charismatic John Dwyer from The Institute of Wow to understand the secrets of Facebook…

Facebook Advertising Objectives: Links Clicks v Conversions

Traditionally, the biggest question with pay per click advertising is, "How much do you pay per click?" The lower the better, right? Well, with Facebook Ads, not always... When creating a new…

Audience, Offer & Destination – The 3 Steps to a Successful Facebook Ad Campaign.

I probably speak to 3-5 new prospects a day looking for a Facebook Ad Agency and I’ve come to find the majority say “Mitch, Facebook Ads don’t work for us. We’ve tried…

Local Area Marketing Using Facebook Ads

Local business - it's the forefront of our economy, it's were community meets business. Unfortunately, the internet boom has caused many brick and mortar local businesses to lose significant market share. In…

The Cost of a New Customer

You may know how much your sales are worth. You surely know your costs. You might even have your budgets planned for the next few years. You probably have some of your…

Before you spend another marketing dollar, ask yourself this….

Before you spend another marketing dollar, ask yourself this question: If you and I were sitting in a room and there were an unlimited amount of customers waiting outside the door ready to…

Double Your Facebook Audience with Lookalike Audiences

In the first scene of the first Indiana Jones movie, Raiders of the Lost Ark, Dr. Jones has to replace a golden idol with another object of similar weight and size so…