EXAMPLE SOCIAL MEDIA CONTENT BRIEF

Client Name: NCS Group Chartered Accountants

Industry: Accounting and Finance
Task: Create 3 social media posts (square 1080 x 1080 pixel) to educate and promote NCS Group Chartered Accountants services while engaging their target audience (SMEs, professional individuals, and consulting firms). Include hashtags.

Topics To Choose From:

Highlight the importance of cash flow management for SMEs and how Prosperity Partners can assist.
Educate followers on smart tax planning strategies for individuals and businesses.
Promote their Virtual CFO service and how it empowers family businesses towards success.
Raise awareness of common banking challenges faced by SMEs and provide solutions through Prosperity Partners’ expertise.
Inform SMEs about the latest updates on government programs like JobKeeper and related support measures.
Educate SMEs and family businesses about how cloud accounting improves productivity and financial transparency.
Highlight the importance of proper succession planning for family businesses.

Creative Guidelines

Logo: Include NCS Group Chartered Accountants logo in all posts. (see below)
Color Palette: Use the colors on their website to stay in line with their branding (https://www.ncs-group.com.au/).
Font Style: Use a clean and modern serif font for headings, paired with a professional sans serif font for body text.
Website: Include https://www.ncs-group.com.au/ in at least one post.
Tone of Voice:
- Authoritative, reliable, yet approachable.
- Be informative and solution-oriented for target audiences.
Content Type: Optimize for LinkedIn, Facebook, and Instagram in square (1080px x 1080px) format.
Audience: SME owners, professionals, and family-run businesses with a focus on growth and financial stability.