EXAMPLE META MEDIA BUYER TASK

Objective:
Demonstrate your ability to create an effective Meta (Facebook) lead generation campaign, including ad copywriting, campaign setup, and targeting strategy.

Client Description/Offer:

The client is a fitness gym targeting ages 21-45, both male and female with a 5 mile radius of Bondi, NSW (Australia). The goal is to generate leads through a Facebook lead generation campaign offering a 14 Day Free Trial

Task Requirements:
Please prepare a document that includes the following:
1. Campaign Structure

• Suggested Campaign Name
• Campaign Objective
• Number of Ad Sets and Ads (explain your reasoning)

2. Target Audience

• Detailed audience targeting (location, age, gender, interests, behaviours, exclusions if any)
  
• Brief explanation of why you chose this audience

3. Ad Copy & Creative

• Primary Text (main ad copy)
  
• Headline
  
• Call-To-Action Button (e.g. Sign Up, Learn More)
  
• Creative concept (describe the type of image/video you would use; you can provide example visuals or references if you wish)

4. Lead Form Setup

• Key questions you would include in the Instant Form
  
• Any additional custom questions you would ask
  
• Brief explanation of how you would minimise form drop-off

5. Performance Expectations

• What key metrics would you monitor?
  
• Brief explanation of what a successful campaign would look like to you

⚙️ Optional Bonus:

If you have experience using Meta Ads Manager, feel free to provide screenshots of a draft campaign setup (not required but would be highly regarded).

Additional Information:

– Once you have completed the artwork, please send to mitch@lbdmarketing.com.au within 48 hours using the subject line:

Meta Media Buyer Task – LBD Marketing (Your Name)