Forget the Failing Facebook Ad: Here’s How to Do Them Right

Do you want to know the secret to successful Facebook ads? Of course you do. If you spend money and time on marketing your business, then you want them to work.

So let’s take a look at the basics. There are three big branches of the Facebook Ad tree: the text, the target, and the image.

Let us start with the text. It should be straight forward, it should be deliberate, and it should be properly formed. Grammar might not seem like a big deal when you are only thinking about 100 characters, but it truly does make a difference. The professional difference between “This sale lasts for only one week” and “Yo dis sale is hottt right now” is clear.

You also want to make sure that your text does not mislead anyone and also that it provides a real and specific offer. Though you want the text to be consistent with your aesthetic, you also want your ad to be relatable. You wouldn’t talk about theoretical physics and space travel in an ad for a tennis ball, even if the deal is out of this world (that is a little marketing humour – something that might be useful).

Most importantly, your text should include a CTA or call to action. It is hugely important and will really make a difference for your click through rate.

What does the right call to action look like? Well, consider these:

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The right ad copy and the right CTA can make a huge difference, so contact our Facebook Ad Management team here to get some deeper insights into what is right for your business.

Nowadays, images are everything. Everyone is expected to be a designer, and every image has to be clear enough and of high enough quality so that it can be seen on a mobile device. Though this stage of the game might scare some people away, we have some advice: keep it simple.

A simple logo with a simple photo and some simple text is really all you need. If you are not sure of where to start, look at your competitors and brands that you admire. See what images are effective and which types of ads you find compelling. Good design will make the difference.

One of the best parts of running a Facebook ad are the targeting tools available. First, of course, you need to understand the demographic of your business. If you need help with that, then we definitely need to talk. But, if you have it all figured out, then Facebook makes it easy.

The difference in an ad for hand bags targeted at all men and women between the ages of 18 and 65 and an ad targeted to women between the ages of 18 and 34 who have an interest in fashion will be significant. It is not only important for you to consider who to direct your ad towards, but also who not to target. Facebook is quickly adding new tools and new options for ads, so keep on the lookout.

It is easy to just pay a few bucks on an ad and hope for the best. After all, shouldn’t the money do its job? The simple answer is no. If you don’t take the right steps, then your ad will not be successful. We hope these tips might help, but if you want some more assistance then let us know!

It’s time to take action! Start a Facebook Advertising campaign with us today or call (02) 8915 6229 for more information.

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