Blog

Forget-the-Failing-Facebook-Ad-Heres-How-to-Do-Them-Right.jpg

Forget the Failing Facebook Ad: Here’s How to Do Them Right

Do you want to know the secret to successful Facebook ads? Of course you do. If you spend money and time on marketing your business, then you want them to work.

So let’s take a look at the basics. There are three big branches of the Facebook Ad tree: the text, the target, and the image.

Let us start with the text. It should be straight forward, it should be deliberate, and it should be properly formed. Grammar might not seem like a big deal when you are only thinking about 100 characters, but it truly does make a difference. The professional difference between “This sale lasts for only one week” and “Yo dis sale is hottt right now” is clear.

You also want to make sure that your text does not mislead anyone and also that it provides a real and specific offer. Though you want the text to be consistent with your aesthetic, you also want your ad to be relatable. You wouldn’t talk about theoretical physics and space travel in an ad for a tennis ball, even if the deal is out of this world (that is a little marketing humour – something that might be useful).

Most importantly, your text should include a CTA or call to action. It is hugely important and will really make a difference for your click through rate.

What does the right call to action look like? Well, consider these:

Check this out!

Click here!

Learn more.

Get Started, Sign Up, Download, Free Trial, etc.

The right ad copy and the right CTA can make a huge difference, so contact our Facebook Ad Management team here to get some deeper insights into what is right for your business.

Nowadays, images are everything. Everyone is expected to be a designer, and every image has to be clear enough and of high enough quality so that it can be seen on a mobile device. Though this stage of the game might scare some people away, we have some advice: keep it simple.

A simple logo with a simple photo and some simple text is really all you need. If you are not sure of where to start, look at your competitors and brands that you admire. See what images are effective and which types of ads you find compelling. Good design will make the difference.

One of the best parts of running a Facebook ad are the targeting tools available. First, of course, you need to understand the demographic of your business. If you need help with that, then we definitely need to talk. But, if you have it all figured out, then Facebook makes it easy.

The difference in an ad for hand bags targeted at all men and women between the ages of 18 and 65 and an ad targeted to women between the ages of 18 and 34 who have an interest in fashion will be significant. It is not only important for you to consider who to direct your ad towards, but also who not to target. Facebook is quickly adding new tools and new options for ads, so keep on the lookout.

It is easy to just pay a few bucks on an ad and hope for the best. After all, shouldn’t the money do its job? The simple answer is no. If you don’t take the right steps, then your ad will not be successful. We hope these tips might help, but if you want some more assistance then let us know!

It’s time to take action! Start a Facebook Advertising campaign with us today or call (02) 8915 6229 for more information.

Read More

The-Broad-Brush-of-Facebook-Ads.jpg

The Broad Brush of Facebook Ads

Would you use a 5mm brush to paint a house? Or would you use a hammer to drive a screw? The right tools and the right strategy can mean a world of difference when it comes to the success of a project.

That’s why you have to be sure of your strategy when you are preparing your ads, no matter what platform you are using. And though it might seem tempting to use the same ad copy and imagery that you carefully prepare for all of your ads, it is important to diversify your approach to match the platform.

You might be thinking to yourself, well, I’ve already worked on my ads. I want my branding to be consistent, so shouldn’t it be the same all of the time?

The answer is a little complicated. Take for example the difference between search ads on Google and Facebook ads. When someone searches for a product on Google, they want information that directly relates to their search. Therefore, your ads need to be direct and deliberate, as if you are speaking to a single person.

Your ads on Facebook, however, are not a response to a search. They are a response to a crowd. And just as you would not paint a house with a small brush, you would not speak to a crowd the same way you would speak to one person.

Facebook knows its audience – it is constantly researching, turning over data, looking for connections and demographic details. They give you the opportunity to exploit this information through ad targeting. Yet, even though you have powerful insights to find the right demographic, the ad itself needs to be the right fit.

First, you have to think about where on the page you want your ad to sit. You have a lot more options than Google. Between the news feed, the mobile option, and the side bar, every ad provides a different option and a different click through rate.

Second, you have to think about your imagery and your copy. The basic white background retail thumbnail will not work the same for Facebook. You need to consider design – something that will stick out and grab the crowd’s attention. Remember, you are not responding to a basic search, so you need to think about what will work for your brand.

The biggest difference between Google Adwords and Facebook Ads is the consumer behaviour behind it.

Google Ads are based on an “active” search, meaning that someone has actively searched for your product, making them a warm lead to your product or service offer.

Facebook Ads are based on Interests and Demographics. The end user is not specifically searching for your service, BUT based on their existing criteria, your offering may solve a problem for them.

At the end of the day, when you’ve been trying to get as much painting done as possible and the bristles at the tip of your brush are fraying, the rest of the job can seem too much to conquer.

It’s time to take action! Start a Facebook Advertising campaign with us today or call (02) 8915 6229 for more information.

Read More

Remarketing-–-The-Second-Chance-You-Need-1.jpg

Remarketing – The Second Chance You Need

So you have your marketing plan square. You know how to get your brand buzzing on social media, you have a great content plan, and you know the ins and outs of SEO. Despite all of the work you’ve put in and the research you have devoted to the right keywords, there is a sizeable divide between your marketing projections and your sales. And so the question remains:

How do you connect with your audience that slips through your fingers?

How do you take your sales leads and convert them into loyal customers?

If only there was a way to target the people that visit your website directly.

Oh, wait! Hold the phone! There is! Facebook Advertising offer a remarketing option that gives you the opportunity to connect directly with the people who have visited your site with targeted advertisements.

This is how remarketing works:

A person comes to your site and they receive a cookie on their browser that tracks their searches. Say, for example, the person leaves the site without buying something, however, soon after that same product or service pops up on the Facebook Feed.

It’s probably happened to you numerous times. eBay and Domain.com.au do it religiously!

This sort of marketing tactic is especially useful for a sales process that might take a bit more time than most other products.

Think about it – if you have to spend time researching a product, customizing it, considering it, you might need more than one browsing session in order to make a decision. These sorts of customers, the ones that will revisit a site to consider a product, are the bread and butter of a remarketing attempt.

It also has the opportunity to secure the authority of your brand.

It’s time to take action! Start a Facebook Advertising campaign with LBD Marketing today or call (02) 8915 6229 for more information.

Read More

Providing-The-Proper-Landing-1.jpg

Providing The Proper Landing

When you meet new and interesting people, especially those who could be important for your network, you might be concerned with what they think of you. You may want to make a good impression. You may want that person to remember you. So do you run up, throw a business card at them, yell “high five” and hope for the best?

Unless you work for an energy drink company, probably not. Hopefully, you have a practiced sales pitch. It is short, clear, convincing, and provides an immediate opportunity. Your landing page is just that – it provides an immediate opportunity for your audience. It is a focused and singular call to action that takes all of the work out of the process.

Let’s face it: attention spans are at an all-time low. It is rarely the case that anyone thinks they have the time to click through a website. So, the obvious option is to try and give the visitor of your website the quickest and most direct path to you, your service, or your specific call to action that is particularly relevant.

When we build any Facebook Ad campaign, we always recommend specific landing pages.

Why?

If you’re sending traffic to a home page, it’s generally not directly targeting at your offer, and it has several distractions from other menu links to take them away from the goal (filling in form, etc)

As part of our service, we built a landing page for each offering at no extra charge.

We do this, because we believe that in the long run, our clients will get a better result.

Better results mean a higher client retention rate.

Convinced? Start a Facebook Advertising campaign with us today or call (02) 8915 6229 for more information.

 

Read More