Please see below the instructions and advised scripts to use at each stage of the Pipedrive CRM Funnel.
EXAMPLE CALL:
RESPONSIBILITY: Support Team
TYPE OF CONTACT: Phone Call & Email
EMAIL SCRIPT TO USE:
If the client answers and doesn’t require escalation, send them the email using the template marked “Holiday – FB Brief”
PHONE SCRIPT TO USE:
Hi CLIENT’S NAME
It’s YOUR FIRST NAME from Fun Escapes.
Just a quick call regarding the Holiday promo package you purchased.
I’m part of the team that organises the complimentary month of Facebook Ads management that comes with the package.
I just wanted to call to let you know to expect an email within the next 30 minutes that will have 2 links you’ll need to fill out.
The first one is a link to provide our team with admin access to your Facebook page.
The second one is a really simple brief with the main 2 questions are “who is your target market” and “what if your offer?”.
By offer, I mean what does your client need to buy to receive the complimentary holiday.
If you’re not entirely sure what your offer should be, that’s OK. I’ll also share in that email a link to how we suggest you run the campaign for over 75 industries.
Once we receive those forms within 3 business days, we will send your campaign for review, which includes your landing page, artwork and ad copy via email.
Whilst I have you on the phone, do you have any other questions for me?
—-
IF CLIENT WANTS TO SPEAK TO SOMEONE ABOUT THE CAMPAIGN
Ok, what I can do for you is schedule a time with one of our Facebook Advertising Specialists to go through your campaign with you.
Can I schedule a time now for you?
(Proceed to find a time and make a booking here: https://calendly.com/mitchgibson/facebookads)
COMMON QUESTIONS:
What is included in the free month of Facebook ads?
The free month of facebook management includes our team creating the ad copy, the ad imagery and a custom landing page. We will also send you a weekly report with all the statistics.
What happens after the free month?
After the free month, there is no obligation to continue, however if you are happy with the service and the results from the first month, we offer an ongoing management service for $297.
How many campaigns can I run?
Up to 2 campaigns or offers in the first month.Â
Where is the landing page hosted?
The landing page will be hosted on a specific holiday themed URL such as holidaydeal.com.au or similar.
However if you have a WordPress site, we can also connect the landing page to a subpage on your domain.
Do I get to keep the landing page after the first month?
We build the landing pages using a paid software called Instapage that has a monthly license fee.Â
Instapage usually charges $199 USD a month if you’d like to get your own plan with them, otherwise we also offer a landing page only plan for $99 AUD per month to keep hosting your landing page on our account.
If you decide to go ahead with our $297 full management offer, the landing page is already included.
Otherwise, if you no longer need it, you pay nothing.
Do you offer any other artwork?
Yes, we have a graphic design team that can create any additional holiday themed artwork you need at no additional cost.
When you receive this email from me, please reply with any specific requ
EXAMPLE CALL:
RESPONSIBILITY: Support Team
TYPE OF CONTACT: Voicemail & Email
SCRIPT TO USE:
Please use Pipedrive Email Template marked “Holiday – No Answer”
and leave a VOICEMAIL using the following phone script:
Hi CLIENT’S NAME
It’s YOUR FIRST NAME from Fun Escapes.
I’m just calling in regards to the holiday promotion you recently purchased.
I’m part of the team that organises the complimentary month of Facebook ads included in the package.
Please call me back on 02 8915 6229 to discuss the next steps.
EXAMPLE CALL:
RESPONSIBILITY: Support Team
TYPE OF CONTACT: Phone Script
SCENARIO: Only required if client requests to speak to someone about particular questions that can’t be answered.
SCRIPT TO USE:
Ok, what I can do for you is schedule a time with one of our Facebook Advertising Specialists to go through your campaign with you.
Can I schedule a time now for you?
(Proceed to find a time and make a booking here: https://calendly.com/mitchgibson/facebookads)
EXAMPLE CALL:
RESPONSIBILITY: Support Team
TYPE OF CONTACT: Phone Call & Email
EMAIL SCRIPT TO USE:
Regardless if they answer or not, send them an email using the email template in Pipedrive marked “Holiday – Brief Follow Up”
PHONE SCRIPT TO USE:
Hi CLIENT’S NAME
It’s YOUR FIRST NAME from Fun Escapes.
Just a quick call regarding the Facebook forms for the Holiday promo you purchased.
Just checking to see if you received the forms?
WAIT FOR ANSWER
Once you are able to get those forms back to us, we can have your campaign sent to your review within 2-3 business days.
RESPONSIBILITY: LBD Marketing/Internal Team
TYPE OF CONTACT: Once brief is received, our internal team will start creating the campaign.
RESPONSIBILITY: LBD Marketing/Internal Team
TYPE OF CONTACT: Email
SCRIPT TO USE:
Please use Pipedrive Email Template marked “Admin Access – Follow Up”
RESPONSIBILITY: LBD Marketing/Internal Team
TYPE OF CONTACT: Email
SCRIPT TO USE:
Please use Pipedrive Email Template marked “Campaign Sent No Response – Follow Up”
RESPONSIBILITY: LBD Marketing/Internal Team
TYPE OF CONTACT: Once the Facebook trial has started, our internal team will manage the campaign throughout the month.
RESPONSIBILITY: LBD Marketing/Internal Team
TYPE OF CONTACT: Email
SCRIPT TO USE:
Please use Pipedrive Email Template marked “Holiday – FB Trial Finished”
RESPONSIBILITY: LBD Marketing/Internal Team
TYPE OF CONTACT: Email
SCRIPT TO USE:
Please use Pipedrive Email Template marked “Holiday – Final Notice Renewal”
EXAMPLE CALL – DECLINED OFFER:
EXAMPLE CALL – ACCEPTED OFFER:
RESPONSIBILITY: Support Team
TYPE OF CONTACT: Phone Call
SCRIPT TO USE:
Hi CLIENT’S NAME
It’s YOUR FIRST NAME from Funescapes.
Just a quick courtesy call to see if you’d like to continue running the Facebook ads campaign for the holiday promo?
You would have received an email from our support team with an offer to continue for just $297 a month for the full facebook ad management or if you just need the landing page, we have a cheaper plan for $99 per month.
Both plans are month to month options.
Is that something you’d be interested in?
IF CLIENT RESPONDS NO:
No problem at all CLIENT’S NAME. I appreciate you letting me know.
IF CLIENT RESPONDS YES:
Great, I’ll just need to grab a few details from you.
(Proceed to fill in the payment form on their behalf at https://pay.lbdmarketing.com.au/holiday)Â
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IF CLIENT WANTS TO SPEAK TO SOMEONE ABOUT THE CAMPAIGN
Ok, what I can do for you is schedule a time with one of our Facebook Advertising Specialists to go through your campaign with you.
Can I schedule a time now for you?(Proceed to find a time and make a booking here: https://calendly.com/mitchgibson/facebookads)